MothersClick
Creative & Art Direction, Design
MothersClick is the first social network created for moms.
In 2009 MothersClick relaunched with a strategic direction focused on enabling conversations. Reinforced with a cheerful and bright design, the new web site was created around a sophisticated search tool designed for more than just finding things. It became the primary way for moms to interface with others in free-form ways. The search made for easy access to Q/A's, discussion boards, advice, plus relevant users and user groups. Widgets, as well as Social media and iPhone applications were also developed and MothersClick was able to utilize account data to create rich experiences across multiple channels.
Responsibilities and contributions include:
Creative and art direction, design, and content strategy
Clearspring Widget
Creative & Art Direction, Design
MothersClick is the first social network created for moms.
In 2009 MothersClick relaunched with a strategic direction focused on enabling conversations. Reinforced with a cheerful and bright design, the new web site was created around a sophisticated search tool designed for more than just finding things. It became the primary way for moms to interface with others in free-form ways. The search made for easy access to Q/A's, discussion boards, advice, plus relevant users and user groups. Widgets, as well as Social media and iPhone applications were also developed and MothersClick was able to utilize account data to create rich experiences across multiple channels.
Responsibilities and contributions include:
Creative and art direction, design, and content strategy
Clearspring Widget