MothersClick
Art Direction, Design
MothersClick is the first social network exclusively for moms. To date, MothersClick remains LifetimeTV's largest digital property purchase after being acquired in 2008.
Working directly with MothersClick throughout their redranding process, the focus became apparent that engaging conversations would become the motivation for strategy, design and execution of an entirely integrated platform built just for moms. These moms will quickly find MothersClick's robust network powered and accessed through a sophisticated smart site-wide search and customizable user dashboard. In addition to the various online tools, many social network destinations were also designed and deployed, as well as a number of applications. These included an iPhone application that worked in tandem with the web site user account, and a MothersClick Facebook application. When used together, the applications and web site bridged the links of the physical and social networks of moms to continue to build an ever growing rich experience.
Clearspring Widget
Art Direction, Design
MothersClick is the first social network exclusively for moms. To date, MothersClick remains LifetimeTV's largest digital property purchase after being acquired in 2008.
Working directly with MothersClick throughout their redranding process, the focus became apparent that engaging conversations would become the motivation for strategy, design and execution of an entirely integrated platform built just for moms. These moms will quickly find MothersClick's robust network powered and accessed through a sophisticated smart site-wide search and customizable user dashboard. In addition to the various online tools, many social network destinations were also designed and deployed, as well as a number of applications. These included an iPhone application that worked in tandem with the web site user account, and a MothersClick Facebook application. When used together, the applications and web site bridged the links of the physical and social networks of moms to continue to build an ever growing rich experience.
Clearspring Widget