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	<title>Justin Edwards - New York based digital creative director and designer </title>
	<link>http://portfolio.justinedwards.net</link>
	<description>Justin Edwards - New York based digital creative director and designer </description>
	<pubDate>Mon, 06 Feb 2012 16:24:34 +0000</pubDate>
	<generator>http://portfolio.justinedwards.net</generator>
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	<item>
		<title>Trek Bikes, R1</title>
				
		<link>http://portfolio.justinedwards.net/Trek-Bikes-R1</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Trek-Bikes-R1</comments>

		<pubDate>Mon, 06 Feb 2012 16:24:34 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2006, Interactive]]></category>

		<guid isPermaLink="false">234043</guid>

		<description>Trek Bikes - R1
Art Direction, Design, Flash Animation
Active Link

&#60;img src="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_1.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_1_o.jpg" data-mid="999761"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_2.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_2_o.jpg" data-mid="999762"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_3.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_3_o.jpg" data-mid="999763"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_4.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_4_o.jpg" data-mid="999764"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_5.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234043/2006_trek_r1_5_o.jpg" data-mid="999765"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Trek Travel</title>
				
		<link>http://portfolio.justinedwards.net/Trek-Travel</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Trek-Travel</comments>

		<pubDate>Mon, 06 Feb 2012 16:22:07 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2006, Interactive]]></category>

		<guid isPermaLink="false">234207</guid>

		<description>Trek Travel
Art Direction, Design, Flash Animation

&#60;img src="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_1.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_1_o.jpg" data-mid="1000434"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_2.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_2_o.jpg" data-mid="1000435"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_3.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_3_o.jpg" data-mid="1000436"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_4.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_4_o.jpg" data-mid="1000438"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_5.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_5_o.jpg" data-mid="1000440"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_6.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234207/2006_trek_travel_6_o.jpg" data-mid="1000441"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Alterra Coffee</title>
				
		<link>http://portfolio.justinedwards.net/Alterra-Coffee</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Alterra-Coffee</comments>

		<pubDate>Mon, 06 Feb 2012 16:21:56 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2006, Interactive]]></category>

		<guid isPermaLink="false">234459</guid>

		<description>Alterra Coffee Roasters
Art Direction, Design, Illustration

Received - Web Marketing Association Award for Commercial Excellence 2006

A first of it's kind web site for Alterra Coffee, a midwest based coffee roaster. The brand and web site style combine rustic blue-collar grit with hand qualities as seen in the specially created typography and illustrations.

Responsibilities and contributions include:
Art direction, design, illustration

Illustrator - Kevin Callahan

&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/2006_alterra_1.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234459/2006_alterra_1_o.jpg" data-mid="1001049"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_1.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_1_o.jpg" data-mid="7062552"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_2.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_2_o.jpg" data-mid="7062559"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_3.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_3_o.jpg" data-mid="7062562"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_4.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_4_o.jpg" data-mid="7062565"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_5.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_5_o.jpg" data-mid="7062567"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_6.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_6_o.jpg" data-mid="7062569"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_7.jpg" width="670" height="436" width_o="1000" height_o="652" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_7_o.jpg" data-mid="7062571"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234459/alterra_8.jpg" width="670" height="629" width_o="1000" height_o="940" src_o="http://payload.cargocollective.com/1/0/20784/234459/alterra_8_o.jpg" data-mid="7062575"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20784/234459/prt_1305498837.jpg" />

	</item>
		
		
	<item>
		<title>Qualcomm</title>
				
		<link>http://portfolio.justinedwards.net/Qualcomm</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Qualcomm</comments>

		<pubDate>Sun, 15 May 2011 20:17:55 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2008, Campaign]]></category>

		<guid isPermaLink="false">234466</guid>

		<description>Qualcomm - Harmony Campaign
Art Direction, Design

The Harmony campaign was a key experience in Qualcomm's recent site launch and re-brand in 2008. 

The campaign connects people with technology through the metaphor that each person is an instrument in a living symphony. For every story that is engaged with, a new music scored is layered leaving users with endless possibilities and entertainment. 

Photographer: Vincent LaForet
On location at: Alto Plaza Park, San Francisco 
Models shot on green screen and composited 

&#60;img src="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_1.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_1_o.jpg" data-mid="1001084"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_2.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_2_o.jpg" data-mid="1001085"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_3.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_3_o.jpg" data-mid="1001086"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_4.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_4_o.jpg" data-mid="1001088"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_5.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234466/2008_qualcomm_5_o.jpg" data-mid="1001090"  border="0" align="left"/&#62;



</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>MothersClick Social/Mobile Apps</title>
				
		<link>http://portfolio.justinedwards.net/MothersClick-Social-Mobile-Apps</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/MothersClick-Social-Mobile-Apps</comments>

		<pubDate>Fri, 24 Sep 2010 03:37:30 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2009, Interactive]]></category>

		<guid isPermaLink="false">655314</guid>

		<description>MothersClick
Art Direction, Design

Description:
In conjunction to the rebrand and MothersClick web site launch, a suite of applications were created. The iPhone and Facebook applications work great as a pair and just as well independently. Each app interacts with each other and communicate with the web site through a seamless user account sync.

With the iPhone app, moms take MothersClick with them on the go, update their status, vote on PhotoChallenges and capture special moments in time. Sharing these moments has never been easier for MothersClick moms. With the iPhone app, a direct upload link to Facebook and their MothersClick.com accounts makes broadcasting new photos and creating PhotoChallenges an effortless possibility. 

The Facebook application is a great way to duel with friends online, get advice, or simply share. Moms upload images taken with their MothersClick iPhone app or through their Facebook or MothersClick accounts and pair with images from their friend's accounts to create fun and addictive voting PhotoChallenges.
iPhone Application:
&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_01.jpg" width="670" height="621" width_o="1024" height_o="950" src_o="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_01_o.jpg" data-mid="3056990"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_02.jpg" width="670" height="621" width_o="1024" height_o="950" src_o="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_02_o.jpg" data-mid="3056991"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_03.jpg" width="670" height="621" width_o="1024" height_o="950" src_o="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_03_o.jpg" data-mid="3056996"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_05.jpg" width="670" height="621" width_o="1024" height_o="950" src_o="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_05_o.jpg" data-mid="3056992"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_09.jpg" width="670" height="621" width_o="1024" height_o="950" src_o="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_09_o.jpg" data-mid="3056998"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_12.jpg" width="670" height="621" width_o="1024" height_o="950" src_o="http://payload.cargocollective.com/1/0/20784/655314/MC_iphone_12_o.jpg" data-mid="3057005"  border="0" align="left"/&#62;

Facebook Application:
&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/facebook_app1.jpg" width="670" height="843" width_o="982" height_o="1237" src_o="http://payload.cargocollective.com/1/0/20784/655314/facebook_app1_o.jpg" data-mid="3057296"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/facebook_app2.jpg" width="670" height="844" width_o="982" height_o="1238" src_o="http://payload.cargocollective.com/1/0/20784/655314/facebook_app2_o.jpg" data-mid="3057297"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/facebook_app4.jpg" width="670" height="755" width_o="982" height_o="1108" src_o="http://payload.cargocollective.com/1/0/20784/655314/facebook_app4_o.jpg" data-mid="3057299"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/facebook_app5.jpg" width="670" height="753" width_o="982" height_o="1104" src_o="http://payload.cargocollective.com/1/0/20784/655314/facebook_app5_o.jpg" data-mid="3057301"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/655314/facebook_app6.jpg" width="670" height="810" width_o="982" height_o="1188" src_o="http://payload.cargocollective.com/1/0/20784/655314/facebook_app6_o.jpg" data-mid="3057302"  border="0" align="left"/&#62;





</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20784/655314/prt_1285299438.jpg" />

	</item>
		
		
	<item>
		<title>Take-Two Interactive</title>
				
		<link>http://portfolio.justinedwards.net/Take-Two-Interactive</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Take-Two-Interactive</comments>

		<pubDate>Tue, 15 Jun 2010 04:20:41 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2009, Interactive]]></category>

		<guid isPermaLink="false">464442</guid>

		<description>Take-Two Interactive
Art Direction, Design &#124; Active Link - Take2games.com

Take 2 Interactive is one of the gaming industry's leading publisher. Their new web site infuses not only the Take 2 identity, but also that of it's partner brands. In addition to robust corporate news and information, the site boasts an impressive browsable catalog with links to the hottest games available by Rockstar Games, and 2K respectively.

&#60;img src="http://payload.cargocollective.com/1/0/20784/464442/t2_01.jpg" width="670" height="702" width_o="1400" height_o="1467" src_o="http://payload.cargocollective.com/1/0/20784/464442/t2_01_o.jpg" data-mid="2087347"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/464442/t2_03.jpg" width="670" height="702" width_o="1400" height_o="1467" src_o="http://payload.cargocollective.com/1/0/20784/464442/t2_03_o.jpg" data-mid="2087350"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/464442/t2_04.jpg" width="670" height="702" width_o="1400" height_o="1467" src_o="http://payload.cargocollective.com/1/0/20784/464442/t2_04_o.jpg" data-mid="2087351"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/464442/presentation5.jpg" width="670" height="702" width_o="1400" height_o="1467" src_o="http://payload.cargocollective.com/1/0/20784/464442/presentation5_o.jpg" data-mid="2087517"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/464442/t2_05.jpg" width="670" height="702" width_o="1400" height_o="1467" src_o="http://payload.cargocollective.com/1/0/20784/464442/t2_05_o.jpg" data-mid="2087360"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/464442/t2_06.jpg" width="670" height="702" width_o="1400" height_o="1467" src_o="http://payload.cargocollective.com/1/0/20784/464442/t2_06_o.jpg" data-mid="2087362"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20784/464442/prt_t2_thumb.jpg" />

	</item>
		
		
	<item>
		<title>Peter DiAntoni</title>
				
		<link>http://portfolio.justinedwards.net/Peter-DiAntoni</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Peter-DiAntoni</comments>

		<pubDate>Fri, 22 Jan 2010 02:25:55 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2007, interactive]]></category>

		<guid isPermaLink="false">234221</guid>

		<description>Peter DiAntoni
Art Direction, Design, Flash Development &#124; Active Link - Peter DiAntoni
Awarded #1 Placement, AUGUST - 2007 Design Charts

Professional portfolio for Midwest based Photographer Peter DiAntoni. Site features include a personalized lightbox for easy image sharing, keyboard control navigation and progressively loaded content that is synced to a custom built flash CMS database.

&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/_mac_book_flats.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234221/_mac_book_flats_o.jpg" data-mid="7066245"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni.jpg" width="670" height="424" width_o="1000" height_o="634" src_o="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni_o.jpg" data-mid="7066141"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni2.jpg" width="670" height="424" width_o="1000" height_o="634" src_o="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni2_o.jpg" data-mid="7066142"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni3.jpg" width="670" height="424" width_o="1000" height_o="634" src_o="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni3_o.jpg" data-mid="7066143"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni4.jpg" width="670" height="424" width_o="1000" height_o="634" src_o="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni4_o.jpg" data-mid="7066145"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni5.jpg" width="670" height="424" width_o="1000" height_o="634" src_o="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni5_o.jpg" data-mid="7066148"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni6.jpg" width="670" height="424" width_o="1000" height_o="634" src_o="http://payload.cargocollective.com/1/0/20784/234221/jedwards_pdiantoni6_o.jpg" data-mid="7066150"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20784/234221/prt_2008_diantoni_thumb.jpg" />

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	<item>
		<title>Hammerschmidt</title>
				
		<link>http://portfolio.justinedwards.net/Hammerschmidt</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/Hammerschmidt</comments>

		<pubDate>Thu, 21 Jan 2010 23:28:08 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2009, Interactive]]></category>

		<guid isPermaLink="false">234016</guid>

		<description>Hammerschimdt
Design, Flash Development &#124; Active Link - Magic Mechanics
Awarded 2009 National Silver ADDY Award

&#60;img src="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_1.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_1_o.jpg" data-mid="999654"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_2.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_2_o.jpg" data-mid="999655"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_3.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_3_o.jpg" data-mid="999656"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_4.jpg" width="670" height="459" width_o="922" height_o="632" src_o="http://payload.cargocollective.com/1/0/20784/234016/2009_hammerschmidt_4_o.jpg" data-mid="999657"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20784/234016/prt_2009_hammerschmidt_thumb.jpg" />

	</item>
		
		
	<item>
		<title>MothersClick</title>
				
		<link>http://portfolio.justinedwards.net/MothersClick</link>

		<comments>http://portfolio.justinedwards.net/following/portfolio.justinedwards.net/MothersClick</comments>

		<pubDate>Thu, 21 Jan 2010 03:31:58 +0000</pubDate>

		<dc:creator>Justin Edwards - New York based digital creative director and designer </dc:creator>
		
		<category><![CDATA[2009, Interactive]]></category>

		<guid isPermaLink="false">232721</guid>

		<description>MothersClick
Creative &#38; Art Direction, Design

MothersClick is the first social network created for moms. 

In 2009 MothersClick relaunched with a strategic direction focused on enabling conversations. Reinforced with a cheerful and bright design, the new web site was created around a sophisticated search tool designed for more than just finding things. It became the primary way for moms to interface with others in free-form ways. The search made for easy access to Q/A's, discussion boards, advice, plus relevant users and user groups. Widgets, as well as Social media and iPhone applications were also developed and MothersClick was able to utilize account data to create rich experiences across multiple channels.

Responsibilities and contributions include:
Creative and art direction, design, and content strategy






&#60;img src="http://payload.cargocollective.com/1/0/20784/232721/2009_mothersclick_splashpage.jpg" width="670" height="598" width_o="1090" height_o="973" src_o="http://payload.cargocollective.com/1/0/20784/232721/2009_mothersclick_splashpage_o.jpg" data-mid="1018979"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/20784/232721/2009_mothersclick_homepage.jpg" width="670" height="1433" width_o="1199" height_o="2565" src_o="http://payload.cargocollective.com/1/0/20784/232721/2009_mothersclick_homepage_o.jpg" data-mid="1018961"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/20784/232721/2009_mothersclick_youtube.jpg" width="670" height="933" width_o="1250" height_o="1741" src_o="http://payload.cargocollective.com/1/0/20784/232721/2009_mothersclick_youtube_o.jpg" data-mid="1019015"  border="0" align="left"/&#62;


Clearspring Widget

&#60;img src="http://payload.cargocollective.com/1/0/20784/232721/mc_widget2.jpg" width="670" height="278" width_o="670" height_o="278" src_o="http://payload.cargocollective.com/1/0/20784/232721/mc_widget2_o.jpg" data-mid="7066393"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20784/232721/prt_mc_thumbnails.jpg" />

	</item>
		
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